LeadX is the strategic digital partner for CBI & Finance, a top Canadian provider of third-party extended warranties for EVs and hybrid vehicles, including Tesla, Hyundai, Kia, and Ford. Over the past year, we have redesigned CBI’s website, developed content, built high-converting landing pages, managed social media, and executed a strong SEO and paid media strategy.
This integrated approach has boosted CBI’s online visibility, strengthened its brand authority, and delivered a 2x increase in sales!
LeadX transformed CBI’s digital presence with a faster website, an educational content hub, and targeted landing pages for EV owners designed to drive quote requests. Strategic SEO improvements and keyword targeting boosted search rankings, while optimized Google and Meta ads increased ROI. Consistent social media campaigns further strengthened brand credibility. Today, CBI is recognized as a trusted alternative when manufacturer EV warranties expire.
LeadX transformed CBI’s digital presence with a faster website, an educational content hub, and targeted landing pages for EV owners designed to drive quote requests. Strategic SEO improvements and keyword targeting boosted search rankings, while optimized Google and Meta ads increased ROI. Consistent social media campaigns further strengthened brand credibility. Today, CBI is recognized as a trusted alternative when manufacturer EV warranties expire.
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Our team manages CBI’s social media presence on Instagram and Facebook, where we built their brand presence from the ground up. We crafted a strategy that builds brand credibility, educates the EV community, and drives engagement. Strategic content pillars include educational tips, customer benefits, industry insights, and retargeting-friendly creatives aligned with paid media campaigns. In addition to organic content, we ran targeted segment campaigns in their most profitable and high-opportunity markets, generating a 40% increase in qualified traffic from social channels.
A key focus is increasing awareness of CBI Finance as the exclusive provider of 5-year extended warranties for electric vehicles, driving traffic and conversions, particularly from the Tesla Owners Club in Quebec and Ontario. Additionally, we aim to establish CBI Finance as a trusted authority in EV extended warranties, with plans to expand visibility and outperform competitors.
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We conducted a deep SEO audit and implemented keyword-focused improvements across the website and landing pages. This included integrating high-intent search terms such as “EV extended warranty Canada,” “Hyundai electric vehicle warranty,” and “Tesla repair coverage.” New landing pages are continuously refined to meet search intent and improve rankings on Google.From visual concept development to copywriting and publishing, we oversee the entire content creation process and track performance across platforms. Our strategic content pillars, educational tips, customer benefits, industry insights, and retargeting-friendly messaging; guide the development of new landing pages and the launch of CBI’s blog, with each article thoughtfully centered around these themes.
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We manage a multi-platform ad strategy combining high-performing Google Search campaigns with Meta ads for remarketing and lead generation. A/B testing, keyword refinements, and performance monitoring ensure we consistently optimize for lower cost-per-lead and higher conversion rates.
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LeadX transformed CBI’s digital presence with a faster website, an educational content hub, and targeted landing pages for EV owners designed to drive quote requests. Strategic SEO improvements and keyword targeting boosted search rankings, while optimized Google and Meta ads increased ROI. Consistent social media campaigns further strengthened brand credibility. Today, CBI is recognized as a trusted alternative when manufacturer EV warranties expire.
Year-over-year increase in organic
traffic over a 6-month period
Sales increase in the 1st half of 2025
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