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For over years now, LeadX has been the digital agency partner for Immedex - Immigration Medical Exam Center, a clinic specializing in immigration medical exams to meet IRCC requirements for the Canadian immigration process.
What started as a website redesign turned into a full 360 growth and support mandate including SEO, content, Paid media and Performance Tracking, all in the objective of outranking the competition in a market where service and pricing model are all the same.
LeadX redesigned a best-in-class website with clear conversion paths, simple pricing and offer model, and elevated UX and visual design, making it easier for visitors to quickly find information, order medical reports and book appointments. This transformation delivered a high-performing digital presence, positioning Immedex as one of Ontario’s recognized providers of IRCC-accredited immigration medical exam clinics. Through ongoing SEO enhancements, compelling content, and targeted Google Ads campaigns, LeadX drives sustained visibility and top search rankings. Acting as both strategic consultants and execution experts, we’ve helped establish Immedex as a trusted and recognizable clinic in the immigration medical exam sector of the Great Toronto Area (GTA) and beyond.
We updated the color palette of the Immedex logo to make it more appealing and reduce the intensity of the red, which previously felt too alarming. We also improved the typography, an important part of branding, since it represents how all written content appears. That’s why we chose a font that’s easy to read and offers flexibility across different uses.
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When we met Immedex, their online presence was very limited, with an extremely old built website that was not only unappealing to the eye, but was not customer-centric. With increasing content relevancy and boosting organic traffic in mind, all that while being extremely simple for immigrants and refugees to find information quickly and book an appointment, we completely revamped Immedex’s website, and developed individual location pages to boost local traffic in each location of interest.
Designed to drive conversion, the website features a clear exam price list and details, quick medical report purchase, and appointment bookings.
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To lay the foundation for strong organic visibility, we began with in-depth keyword research and developed location-specific landing pages tailored to distinct audience groups. We built the new website with the purpose of ranking naturally on a set of keywords that are critically important to this business. What’s essential to understand about immigration medical clinics is that they all offer nearly identical services at similar prices, while competing for the exact same keywords. The real challenge was finding a way to stand out as an established and trusted IRCC medical clinic and outrank the competition organically. To achieve this, we focused on strategically selecting and ranking for the most valuable keywords that drive organic success, while also strengthening local SEO by targeting highly localized search terms relevant to the clinic’s services.
We also launched a blog that shares valuable content about the immigration process, offering tips, insights, and practical advice. This content not only helps Immedex appear in search results, including structured snippets and AI tools like ChatGPT and Gemini, but also increases visibility among immigration applicants, their families, and consultants.
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LeadX elevated Immedex’s digital presence through strategic, high-performance online advertising. We leveraged both SEO and paid media as a powerful combination. Using the power of Google Ads, we implemented geo-targeted, branded, and top-relevant search terms to reach the most relevant audiences for immigration medical services. Our paid media strategy was a strategic complement, focusing on high-intent, high-conversion keywords rather than spreading budget thin. This approach ensured that every dollar spent was directed toward prospects most likely to convert, delivering the strongest possible return on Immedex’s investment.
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The new Immedex website has quickly positioned itself as a trusted resource for immigration medical exams in the Greater Toronto Area. With a strong SEO foundation, the brand has significantly improved its visibility across search engines. Targeted advertising campaigns have already generated positive engagement, boosting brand awareness and recognition among individuals and families navigating the Canadian immigration process.
Growth in overall traffic was achieved, while organic traffic alone grew by a remarkable 28.3% year-over-year.
Increase in patient appointments since 2024 to date; we've kept IMMEDEX’s slots consistently filled despite ongoing immigration challenges.
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