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LeadX partnered with RUDSAK, one of Canada’s most iconic luxury outerwear and fashion brands, to strengthen its digital ecosystem and improve its organic visibility across search, local discovery, and editorial content. Our collaboration focused on elevating their website experience, optimizing SEO performance, and building a stronger foundation for digital campaigns.
This holistic strategy strengthened RUDSAK’s brand authority, streamlined customer navigation, and set the stage for long-term organic growth. And our partnership is just getting started, we have exciting plans ahead.
At LeadX, we partnered with RUDSAK to elevate their digital presence, starting with a strategic migration from Magento to Shopify Plus, where we acted as expert consultants to ensure a smooth and optimized transition. This foundation allowed us to implement a focused blend of SEO, content optimization, and user experience design. Our goal was to strengthen visibility, drive organic growth, and create a seamless online journey for customers, setting the stage for long-term success in a competitive fashion landscape.
LeadX supported RUDSAK in a full-scale migration from Magento to Shopify Plus, ensuring a seamless transition to a more agile and scalable eCommerce platform. This involved transferring all essential data, redesigning key site components, and optimizing performance to align with Shopify’s capabilities.
The result was a faster, more user-friendly shopping experience that empowered RUDSAK to manage content, promotions, and inventory with greater efficiency.
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LeadX led a comprehensive redesign of the website twice, to ensure optimal performance in a highly competitive retail landscape. Understanding that even a small increase in conversion rate can drive substantial growth in sales, the agency focused on creating a user experience that was both visually compelling and strategically optimized. This design process resulted in a significant improvement of XXX% conversion rate for Rudsak, which translated into measurable business impact.
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LeadX designed and developed a suite of high-performing landing pages to elevate user experience and drive results across RUDSAK’s digital ecosystem. This included a full redesign of the Store Locator and Local Store Pages (now mobile-optimized), visually engaging, and aligned with local SEO best practices.
We also introduced branded, flexible campaign templates for major events like Black Friday, Singles Day, and seasonal sales, featuring countdown timers and strong calls-to-action to boost conversions.
To strengthen organic visibility, we executed a targeted SEO strategy, starting with keyword research and classification, followed by optimized meta tags, refined on-site copy, and a smart internal linking structure. Trend-based interlinking within collections further enhanced navigation, increased dwell time, and guided users toward key products.
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LeadX provided tailored support in digital analytics, helping the client uncover meaningful insights hidden within their data. By closely collaborating with the team, we identified key performance indicators and behavioral patterns that informed strategic decisions. This personalized approach led to actionable results, translating data into measurable improvements across marketing, sales, and customer engagement.
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Our work with RUDSAK laid a strong foundation for long-term digital growth by driving targeted traffic through long-tail keyword strategies and proposed blog and collection content. We reinforced the brand’s identity and credibility through SEO Optimizations that aligned with RUDSAK’s unique voice. Additionally, we improved conversion potential by designing more effective promotional landing pages and enhancing the overall user experience, turning casual visitors into loyal customers.
Increased SEO traffic since the start of our SEO
efforts in June 2024.
Increase in Canada and a 236% increase in the U.S. achieved significant keyword ranking growth, reflecting a strong boost in RUDSAK’s organic search performance.
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