Property Management company in
Mont-Tremblant

We developed HM Vacation Rentals’ brand from the start, creating a scalable identity system that works seamlessly across digital and print. This included a flexible logo suite with multiple variations, a modern typography pairing optimized for English and Québec French, and a nature-inspired color palette with vibrant accents for calls-to-action and seasonal campaigns.

To support consistent brand expression, we delivered a comprehensive brand manual covering usage rules, accessibility standards and tone of voice. We also built a full set of templates, equipping the team with everything needed to communicate clearly and professionally across all touchpoints.

We launched HM’s blog with weekly article postings across three strategic content pillars. The first focuses on Vacation Tips and Activities, offering seasonal guides, local itineraries, and practical planning advice for travelers. The second targets Property Owners, covering topics such as pricing strategies, operations, staging, review management, and platform best practices. The third pillar explores Vacation Rental Investing, featuring market insights, ROI strategies, owner success stories, and trend analysis specific to the Laurentians region.
This consistent and high-quality content strategy not only positioned HM Vacation Rentals as a trusted authority in the Mont Tremblant vacation rental market, but also significantly boosted organic traffic, improved referral rates, and elevated search engine rankings. By delivering valuable insights tailored to both guests and property owners, the blog helped build credibility and establish HM as experts in the field.

On page and technical SEO
We implemented a robust on-page and technical SEO strategy built around search intent-driven content frameworks, optimized titles and meta descriptions, structured H1–H3 hierarchies, and local SEO tactics such as backlink opportunities and presence in both local and global directories. Structured data was applied where relevant to enhance visibility and indexing.Images were optimized using descriptive alt text, modern formats like WebP, and lazy loading for improved performance. Technical foundations were reinforced with canonical tags, robots directives, XML sitemaps, and Open Graph metadata to ensure clean link sharing and crawlability.Ongoing optimization is supported by tools like Google Analytics, Search Console, and Ahrefs, with quarterly content refresh cycles to maintain relevance and rankings.As a result of these efforts, HM Vacation Rentals’ website began ranking for competitive keywords even before its official launch, driving early organic traffic and increasing brand awareness. The combination of technical excellence and high-quality, intent-driven content positioned HM as a credible and authoritative presence in the vacation rental space, laying a strong foundation for long-term growth in search visibility and referral traffic.

LeadX built HM’s Facebook and Instagram presence from the ground up, cultivating an engaged community of travelers and property owners through consistent, value-driven content. Our strategy was anchored in seven key pillars: property discovery, local expertise, trip planning, ratings and testimonials, offers and seasonal promotions, property owner growth in revenue and community, and strategic partnerships. We leveraged a variety of engaging formats, including reels with property walkthroughs, carousel tips, and interactive stories, to keep content fresh, informative, and visually compelling.

Engagement tactics such as giveaways, seasonal countdowns, and creator collaborations featuring coordinated stays helped amplify reach and foster community interaction. An always-on content calendar with 2–3 posts per week ensured the brand remained top-of-mind and maintained strong audience recognition.

As a result of these efforts, HM Vacation Rentals achieved higher Facebook follower growth than direct competitors in the region, strengthening brand awareness, expanding organic reach, and reinforcing its position as a leading voice in the Mont Tremblant vacation rental market.

We implemented an email marketing strategy with segmented databases for both guests and property owners to build loyalty and drive conversions. Our core approach involved creating automated flows for key interactions, such as a welcome series for new subscribers that included a "book direct" incentive, and an owner nurture sequence with valuable resources and a call to action for consultations.
We also ran ongoing email campaigns featuring seasonal offers, new property spotlights, and promotions for local events and lead magnets. The client database was built through targeted actions, enabling us to send highly personalized campaigns that guided subscribers toward specific goals. These segmented lists included subscribers from coupon popups, five-star Airbnb guests, and contest winners.

As a result of these efforts, HM Vacation Rentals saw a remarkable 1,873.3% increase in the size of their client database compared to the previous year, significantly expanding their reach and enhancing the effectiveness of future marketing initiatives.

Our digital advertising strategy is a blended approach across Google and Meta, targeting both direct bookings and new property owner acquisition. On Google Ads, we use Search campaigns to promote brand awareness and recognition, capture high-intent users looking for rentals and owners looking for property management services.
On Meta, our efforts are split between prospecting and retargeting. We prospect for new customers based on travel intent, location, and interest clusters, and retarget audiences by creating lookalikes from the brand’s data, such as page likes and website visitors. Our creative strategy is centered on continuous A/B testing across various formats, including Reels, static image ads, and carousels.